Floral design for brands, campaigns & corporate events
Editorial & Brands
Every brand has a visual language: a palette, a mood, a point of view. From our studio in Hudson, New York, we translate your voice into flowers for shops, brands, and businesses: sculptural installations, atmospheric set design, and editorial styling composed around your identity and the story your moment needs to tell. Product launches, press dinners, campaign shoots, corporate gatherings, and more. Each one is designed as a bespoke collaboration, where we create something that becomes uniquely yours.
- MacKenzie-Childs
- Gray Malin
- Printfresh
- Sail to Sable
- Some Shelly
- Chandelier Cocktail Courier
- MacKenzie-Childs
- Gray Malin
- Printfresh
- Sail to Sable
- Some Shelly
- Chandelier Cocktail Courier
- MacKenzie-Childs
- Gray Malin
- Printfresh
- Sail to Sable
- Some Shelly
- Chandelier Cocktail Courier
Recent Collaborations
MacKenzie-Childs x Gray MalinCollection Launch Party Printfresh x MacKenzie-ChildsCollaboration Launch Party Sail to SableCollaboration Launch Brunch Some Shelly x Chandelier Cocktail CourierStyled Editorial Shoot
The experience
Our Approach
The Conversation
Every project begins with a conversation about atmosphere, brand identity, and the experience you want your audience to remember. Molly leads each commission personally, from the first call to the final installation.
Creative Direction
We translate your brief into a bespoke floral concept: custom design boards, sculptural forms, and a seasonal palette drawn directly from your brand's visual language.
Sourcing & Planning
Seasonal floral sourcing, venue walkthroughs, and detailed production planning ensure the design arrives exactly as imagined, on schedule and without surprises.
Installation & Styling
Our team handles the complete installation and on-set styling: composed, editorial arrangements made to be photographed, filmed, and remembered.
The Reveal & Breakdown
You host; we handle the rest. When the moment has passed, a discreet breakdown returns the space without a trace. The flowers simply appear, then gracefully exit.
The vision behind the studio
Meet the Creative Director
I'm Molly, founder and creative director of Whimsy Flower, a floral design studio in Hudson, New York. I created the studio with the belief that the most memorable floral design begins by listening. Every commission starts with understanding the people, place, and purpose behind it, allowing each design to feel deeply connected to its setting rather than simply placed within it.
Working with a select number of clients each year, from the Hudson Valley and beyond, allows me to be hands-on through every stage of the creative process, from the earliest concepts to the final installation. The result is a highly personal experience and floral work that reflects not only your vision, but the feeling you want to leave behind.
