Styled Editorial Shoot

The vision behind the studio

Meet the Creative Director

I'm Molly, founder and creative director of Whimsy Flower, a floral design studio in Hudson, New York. I created the studio with the belief that the most memorable floral design begins by listening. Every commission starts with understanding the people, place, and purpose behind it, allowing each design to feel deeply connected to its setting rather than simply placed within it.

Working with a select number of clients each year, from the Hudson Valley and beyond, allows me to be hands-on through every stage of the creative process, from the earliest concepts to the final installation. The result is a highly personal experience and floral work that reflects not only your vision, but the feeling you want to leave behind.